AI Technology in 2019 Consumers Market: Predictions and Analysis

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Salesforce company alerts that in lack of proper rules and regulation , artificial intelligence (AI) might have a negative impact on social networks and public discourse.
For example, the prediction for 2019 is that voice recognition technologies will become more relevant and significant. Also, consumption habits and the relation between customers and brands will become much more efficient by the aid of AI technology. With that being so, the positive side of AI technology also holds some possible negative effects, especially in lack of proper regulations.
2018 marked a significant advance in voice recognition technology. Audio aids like Siri and Google Assistant have become quite common and the trend will only continue to grow.
“Voice recognition technology attracts both consumers and companies because of the simple fact that audible conversation is a natural tool for human beings to share knowledge and feelings, and since the use of the technology is quite easy and accessible, according to comScor.com. Starting next year and until 2020, half of all web search is likely to be done verbally.”
Following these changes, a further platform for web search – search by aid of images – will most likely become popular.
New AI technologies allowing to recognize, photograph and adjust a product will play a significant role in the field of smart web search.
Research shows that many consumers tend to look for information on the product they are interested in while strolling around the store. This year search will turn much more visual and AI is the crucial ingredient in the transition process. since it will allow consumers to look for products in one click.
Indeed, AI will contribute and positively affect consuming habits, but, despite this, an unregulated use of the technology by companies might be dangerous.
Beginning with filter bubbles and media echo chambers and all the way to the peak of the fake news phenomena ever since the Trump election, 2019 is likely to bring an inflation of web views, likely to defame facts and democratic values. Lack of rules and regulations with which one could handle transigent agents will leave the public in the heart of a value crisis. It is possible that some companies and organizations will invest in the acquisition of the right tools for dealing with the phenomena, but at the same time, these will also require great efforts to mend public discourse and reunite society anew.
While 2018 was a year of awakening, 2019 will be a year of action. We are no longer speaking merely of ethics in the use of private information, or on human rights issues that call for decency and transparency.
Consumers are already changing the way in which they use Facebook, while beginner users are starting to erase their accounts, marking a trend that will likely extend to other networks making use of personal information. We will be able to see large numbers of declarations and commitments by companies about a responsible use of AI technology, ones companies will be held for.
Companies will have to outline according to their conscience, whether these consume solutions based on AI technology or produce them. In either case, they will be required to present as much guarantees as possible for the decency of their systems so to avoid bad press.
The American government will stay behind other leading forces in the Western world when it will come to AI regulation. The UK government had already declared its interest in becoming a world leader in “AI ethics”.
Close to 24 states have signed a document entitled |National Strategies for Artificial Intelligence”, but only some really address the issue.
In 2019, this will change, while many states will increase enforcement and regulation on the use of AI.
With a divided Congress and a powerful tech-firm lobby, the US is unlikely to propose, not to mention pass, new rules and regulations that concern AI technologies. Additionally, the lack of AI experts in the US public sector is significant when compared to those hired by tech-firms. This fact will increase the government’s dependence on private companies.
With the goal of advancing regulation, strengthening brand names and recruit talents, more and more AI companies will inaugurate campaigns for ethical use of technology. The amount of companies that will opt for “rules of behavior”, as well as guides and work procedures regarding the ethical use of AI. At the same time, powerful lobbies fostered by the government will continue to undermine the belief in the need for regulating technology.