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New Israeli emergency survival kit * food and water providing all the vitamins and minerals the body needs.

Illustration (123rf)
Illustration (123rf)

David Noy, VP of Mifram Security, asked me to taste it, and I did – it actually tasted good. The solid, yellowish bars that taste like cookie dough were made in the U.S. and included in a new, personal emergency suvival kit manufactured and marketed by the company in Israel. Each kit, along with the food supplies, also includes three bags of water.

What’s the idea behind this product? David Noy: “Snow in Jerusalem, neighborhoods under siege, earthquakes, war. Most people have food in their refrigirator or larder, but what about the elderly or the disabled? People can keep these survival kits for years, and they contain all sorts of essentials – food and water for one, two or three days. It’s a good idea to distribute these kits to people who might be cut off during emergencies or disasters.”

CEO Sinai Pasternak explained: “The emergency food supplies are based on wheat flour, full of vitamins and minerals. They look like a large energy bar, kosher, good for emergencies, disasters and even hikers out on a trip. One package includes three bars for three meals, enough calories to sustain a person for an entire day. One kit contains 1,200 calories-worth of food and 125 ml of water. The food supplies are produced by the U.S. company Mainstay Products, that specializes in food for emergencies.”

iHLSIsrael Homeland Security

The company offers kits in three sizes:

  • A daily kit containing 1,200 calories-worth of food, divided into three meals
  • A two-day kit containing 2,400 calories divided into six meals
  • A three-day kit containing 3,600 calories divided into nine meals

The company also offers a family/organization pack, including food and water for three days, a radio transistor, a flashlight, batteries, a multi-tool, a first aid kit, a thermal blanket and a whistle.

Mifram specializes in protective measures and emergecy readiness since 1962. It also manufactures road blocks for security forces, mobile guard towers and more.

The company’s previous product was their folding, compact shelter. Those without a shelter room in their apartment or a community shelter within reach can easily deploy the mobile shelter, capable of protecting up to 18 people.