Authentication Technology to Deliver Safer Transactions
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עברית (Hebrew)
Due to the rise of mobile transactions, passwords are not sufficiently secure as a means of authentication, and additional modes are required for next-generation authentication. A new solution delivers a 360-degree view of user interactions and continuous proof of identity, preserving the privacy and security of the end consumer.
Zighra, a company expertizing in Artificial Intelligence powered continuous authentication and threat detection, recently launched its first patented solution, SensifyID. The development provides a suite of intelligent analytics to create highly personalized models to validate the right user, device and bio-behaviors to secure transactions.
According to businessinsider.com, the development delivers rapid real-time behavioral intelligence and powerful security controls to user identity, without the slightest disruption to user-experience. In addition, the platform proactively gathers device behavioral, and environmental intelligence that enable continuous proof of presence and powerful analytics to authenticate a user’s identity. Any deviation is flagged immediately.
Among the new capabilities are: transaction risk assessment – using the power of machine learning and behavioral biometrics to ensure the security of the user and device when making a transaction through an online POS system or mobile app.
Proof of presence: SensifyID combines the strength of AI, behavioral biometrics, sensor analytics and network intelligence to actively authenticate the identity of the on-device user.
Real-time intelligence: From the unique way the user types, swipes and taps, to the hand they prefer to hold their device in, SensifyID builds a unique, real-time behavioral model for the user.
“The rise of mobile transactions and on-demand services have opened the door for well-organized, ill-intentioned actors to compromise accounts and commit fraudulent transactions across apps in banking, commerce and other industries,” says Deepak Dutt, CEO of Zighra. “By adding SensifyID to our suite of AI-powered analytics, we are taking behavioral authentication to the next level”.
