New Tech Fights Deepfake Scams with 90% Accuracy
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Project Mockingbird is computer security company McAfee’s latest breakthrough designed to arm consumers against the growing threat of online deepfake scams and was revealed at CES 2024.
Deepfake scams powered by AI-generated audio, images, and video, are used by cybercriminals for various malicious reasons, from stealing money and personal data to cyberbullying or using celebrity images to sway public opinion. The rise in sophistication and availability of AI tools helped cybercriminals craft convincing scams, with tactics like voice cloning, impersonating loved ones seeking financial aid, or manipulating genuine videos. Many experts and internet users express their worry over the influence deepfakes might have on elections, media trust erosion, public figures’ impersonation, and increased scam proliferation.
McAfee responded to this issue by introducing its proprietary Deepfake Audio Detection technology- a tool designed to counter these schemes. Chief Technology Officer at McAfee Steve Grobman said: “McAfee’s latest AI detection capabilities provide a potent tool, with over 90 percent accuracy, to navigate the digital realm and gauge the authenticity of content. It’s akin to a weather forecast that aids in informed decisions regarding the credibility of online content.”
Project Mockingbird uses advanced AI models that analyze contextual, behavioral, and categorical cues to identify AI-generated audio.
For over a decade, McAfee has harnessed AI to protect global users’ online privacy and identities, simultaneously leveraging multiple AI models to methodically examine threats, reinforcing its commitment to safeguarding people’s digital lives.
As reported by BusinessWire, Project Mockingbird stands as McAfee’s latest testament to combat the rising tide of deepfake scams. As the digital landscape evolves, McAfee stands in fortifying users’ security, empowering them to navigate the complexities of an AI-driven world while preserving their privacy and well-being.
