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One of the best things about the meteoric growth of alternative media publications are the number of memes, gifs, and cute animal videos that flood our social media feeds. Because who doesn’t like cat videos and funny memes?

But with the sheer number of crowdsourced information flooding the web on a daily basis, it can be difficult to sift between the inane and downright funny. That’s the problem Israel-based Waveit is trying to solve.

The app is a platform for discovering crowdsourced home videos, memes, and gifs. Barak Finkelshtein, founder of Waveit, likens the startup to a “Tinder for quality content.”

“Waveit can be used to swipe for fun. It gives users the option to consume quality content in entertaining ways. If you like what you see, you swipe right. Otherwise you swipe left so we know this content isn’t matched to your preferences,” explains Barak.

The user can choose swiping right for content they like or left for content that isn’t to their liking. The only way to move forward and view the next image is by swiping left or right. There’s no option to simply ignore. Barak says that’s an important part of discovering individual preferences as well as determining whether the content itself is addictive, or spammy.

Users can also save images or videos as part of a “favorites” list by swiping down and share it on other social media feeds such as Facebook, Twitter, and WhatsApp by swiping up.

“Content is based on the wisdom of the crowd. They are the ones which will decide whether this is good [content] and wave it forward or kill it by saying it is lame. If the rating is going down, if it doesn’t get enough swipes, we’ll remove the content,” adds Barak.

Barak feels sure that Waveit will appeal to companies more than the likes of Instagram, for example: “In Instagram you have to scroll and see content not relevant to you. You can like it or not like it. At Waveit we know what you like, what you want to see.”

The company will present its technology at the upcoming CBS Startup festival.


For more details and registration, click here.