{"id":130038,"date":"2025-07-02T15:00:30","date_gmt":"2025-07-02T12:00:30","guid":{"rendered":"https:\/\/i-hls.com\/?p=130038"},"modified":"2025-07-02T15:00:30","modified_gmt":"2025-07-02T12:00:30","slug":"%d7%9c%d7%9e%d7%99%d7%93%d7%94-%d7%9e%d7%91%d7%95%d7%a1%d7%a1%d7%aa-%d7%9e%d7%a9%d7%97%d7%a7-%d7%a2%d7%a9%d7%95%d7%99%d7%94-%d7%9c%d7%94%d7%92%d7%91%d7%99%d7%a8-%d7%90%d7%aa-%d7%94%d7%9e%d7%95%d7%93","status":"publish","type":"post","link":"https:\/\/i-hls.com\/he\/archives\/130038","title":{"rendered":"\u05dc\u05de\u05d9\u05d3\u05d4 \u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05de\u05e9\u05d7\u05e7 \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05d4\u05d2\u05d1\u05d9\u05e8 \u05d0\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05d4\u05d5\u05e0\u05d0\u05d5\u05ea \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8"},"content":{"rendered":"<p>\u05db\u05db\u05dc \u05e9\u05db\u05de\u05d5\u05ea \u05d4\u05d4\u05d5\u05e0\u05d0\u05d5\u05ea \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05de\u05de\u05e9\u05d9\u05db\u05d4 \u05dc\u05e2\u05dc\u05d5\u05ea, \u05de\u05e6\u05d9\u05d0\u05ea \u05d3\u05e8\u05db\u05d9\u05dd \u05d9\u05e2\u05d9\u05dc\u05d5\u05ea \u05dc\u05d7\u05e0\u05da \u05d0\u05e0\u05e9\u05d9\u05dd \u05db\u05d9\u05e6\u05d3 \u05dc\u05d4\u05ea\u05d7\u05de\u05e7 \u05de\u05d4\u05df \u05d4\u05d9\u05d0 \u05d7\u05e9\u05d5\u05d1\u05d4 \u05de\u05d0\u05d9 \u05e4\u05e2\u05dd. \u05de\u05d7\u05e7\u05e8 \u05e4\u05d9\u05d9\u05dc\u05d5\u05d8 \u05e9\u05e0\u05e2\u05e8\u05da \u05dc\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05d1\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05dc\u05e0\u05e7\u05e1\u05d8\u05e8 \u05d4\u05e8\u05d0\u05d4 \u05d0\u05ea \u05d4\u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc \u05e9\u05dc \u05dc\u05de\u05d9\u05d3\u05d4 \u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05de\u05e9\u05d7\u05e7 (GBL) \u05dc\u05dc\u05de\u05d3 \u05de\u05d1\u05d5\u05d2\u05e8\u05d9\u05dd \u05db\u05d9\u05e6\u05d3 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d5\u05dc\u05d4\u05d9\u05de\u05e0\u05e2 \u05de\u05d4\u05d5\u05e0\u05d0\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea &#8211; \u05e9\u05d9\u05d8\u05d4 \u05e9\u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea \u05d9\u05e2\u05d9\u05dc\u05d4 \u05de\u05d0\u05d5\u05d3 \u05dc\u05d4\u05e2\u05dc\u05d0\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05d0\u05d1\u05d8\u05d7\u05ea \u05e1\u05d9\u05d9\u05d1\u05e8.<\/p>\n<p>\u05d4\u05de\u05d7\u05e7\u05e8 \u05d1\u05d7\u05df \u05d0\u05ea \u05d4\u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05d5\u05ea \u05e9\u05dc \u05de\u05e9\u05d7\u05e7 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9 \u05d1\u05e9\u05dd Smart E-Shopper Challenge. \u05d4\u05de\u05e9\u05d7\u05e7, \u05e9\u05e0\u05d5\u05e2\u05d3 \u05dc\u05d3\u05de\u05d5\u05ea \u05d4\u05d5\u05e0\u05d0\u05d5\u05ea \u05e7\u05e0\u05d9\u05d5\u05ea \u05de\u05e7\u05d5\u05d5\u05e0\u05d5\u05ea \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d0\u05de\u05d9\u05ea\u05d9, \u05de\u05e6\u05d9\u05d1 \u05d0\u05ea \u05d4\u05e9\u05d7\u05e7\u05e0\u05d9\u05dd \u05d1\u05ea\u05e8\u05d7\u05d9\u05e9 \u05d1\u05de\u05e7\u05d5\u05dd \u05d4\u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05d1\u05d5 \u05d4\u05dd \u05d7\u05d9\u05d9\u05d1\u05d9\u05dd \u05dc\u05e8\u05db\u05d5\u05e9 \u05e4\u05e8\u05d9\u05d8\u05d9\u05dd \u05dc\u05de\u05e1\u05d9\u05d1\u05d4 \u05e9\u05dc \u05d4\u05d7\u05d1\u05e8\u05d4 \u05ea\u05d5\u05da \u05d4\u05d9\u05de\u05e0\u05e2\u05d5\u05ea \u05de\u05de\u05dc\u05db\u05d5\u05d3\u05d5\u05ea \u05d4\u05d5\u05e0\u05d0\u05d4 \u05e0\u05e4\u05d5\u05e6\u05d5\u05ea.<\/p>\n<p>\u05d4\u05de\u05e9\u05d7\u05e7 \u05de\u05ea\u05d1\u05e1\u05e1 \u05e2\u05dc \u05de\u05db\u05e0\u05d9\u05e7\u05ea \u05de\u05e9\u05d7\u05e7 \u05ea\u05e4\u05e7\u05d9\u05d3\u05d9\u05dd \u05d0\u05d9\u05de\u05e8\u05e1\u05d9\u05d1\u05d9\u05ea \u05db\u05d3\u05d9 \u05dc\u05e2\u05e8\u05d1 \u05d0\u05ea \u05d4\u05de\u05e9\u05ea\u05ea\u05e4\u05d9\u05dd. \u05e9\u05d7\u05e7\u05e0\u05d9\u05dd \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05db\u05e8\u05d8\u05d9\u05e1\u05d9\u05dd \u05d0\u05d9\u05e0\u05d8\u05e8\u05d0\u05e7\u05d8\u05d9\u05d1\u05d9\u05d9\u05dd, \u05db\u05d2\u05d5\u05df &quot;\u05d0\u05d9\u05d5\u05dd&quot;, &quot;\u05de\u05d2\u05df&quot; \u05d5&quot;\u05de\u05d3\u05e8\u05d9\u05da&quot; \u05db\u05d3\u05d9 \u05dc\u05e0\u05d5\u05d5\u05d8 \u05d1\u05d0\u05ea\u05d2\u05e8\u05d9\u05dd, \u05d1\u05e2\u05d5\u05d3 \u05e9\u05de\u05e9\u05d9\u05de\u05d5\u05ea \u05e1\u05d5\u05d3\u05d9\u05d5\u05ea \u05de\u05ea\u05d2\u05de\u05dc\u05d5\u05ea \u05d0\u05d5\u05ea\u05dd \u05e2\u05dc \u05d7\u05e7\u05e8 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05d4\u05d2\u05e0\u05d4, \u05e2\u05dc \u05e4\u05d9 TechXplore. \u05d2\u05d9\u05e9\u05d4 \u05d3\u05d9\u05e0\u05de\u05d9\u05ea \u05d6\u05d5 \u05d4\u05d5\u05e4\u05db\u05ea \u05d0\u05ea \u05d4\u05dc\u05de\u05d9\u05d3\u05d4 \u05dc\u05d7\u05d5\u05d5\u05d9\u05d4 \u05d0\u05d9\u05e0\u05d8\u05e8\u05d0\u05e7\u05d8\u05d9\u05d1\u05d9\u05ea, \u05d5\u05dc\u05db\u05df \u05d4\u05d9\u05d0 \u05d2\u05dd \u05d9\u05e2\u05d9\u05dc\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05d1\u05d4\u05e7\u05e0\u05d9\u05d9\u05ea \u05d9\u05d3\u05e2 \u05dc\u05d8\u05d5\u05d5\u05d7 \u05d0\u05e8\u05d5\u05da.<\/p>\n<p>\u05d1\u05de\u05d7\u05e7\u05e8 \u05d4\u05e9\u05ea\u05ea\u05e4\u05d5 46 \u05de\u05d1\u05d5\u05d2\u05e8\u05d9\u05dd \u05d1\u05d2\u05d9\u05dc\u05d0\u05d9 18 \u05e2\u05d3 54, \u05db\u05d0\u05e9\u05e8 \u05d7\u05dc\u05e7\u05dd \u05d4\u05e9\u05dc\u05d9\u05de\u05d5 \u05d7\u05d9\u05d3\u05d5\u05df \u05d1\u05e1\u05d9\u05e1\u05d9 \u05e2\u05dc \u05de\u05e0\u05d9\u05e2\u05ea \u05d4\u05d5\u05e0\u05d0\u05d5\u05ea \u05d5\u05d0\u05d7\u05e8\u05d9\u05dd \u05e9\u05d9\u05d7\u05e7\u05d5 \u05d0\u05ea \u05d4\u05de\u05e9\u05d7\u05e7. \u05d4\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d9\u05d5 \u05de\u05e8\u05e9\u05d9\u05de\u05d5\u05ea: \u05d4\u05de\u05e9\u05ea\u05ea\u05e4\u05d9\u05dd \u05e9\u05e9\u05d9\u05d7\u05e7\u05d5 \u05d0\u05ea \u05d4\u05de\u05e9\u05d7\u05e7 \u05d4\u05e9\u05d9\u05d2\u05d5 86.7% \u05d1\u05de\u05d1\u05d7\u05df \u05de\u05e2\u05e7\u05d1, \u05dc\u05e2\u05d5\u05de\u05ea 79.2% \u05d1\u05e7\u05d1\u05d5\u05e6\u05ea \u05d4\u05d7\u05d9\u05d3\u05d5\u05e0\u05d9\u05dd. \u05d7\u05e9\u05d5\u05d1 \u05de\u05db\u05da, \u05d0\u05dc\u05d5 \u05e9\u05e2\u05e1\u05e7\u05d5 \u05d1\u05de\u05e9\u05d7\u05e7 \u05d4\u05e8\u05d0\u05d5 \u05e1\u05d1\u05d9\u05e8\u05d5\u05ea \u05d2\u05d1\u05d5\u05d4\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05dc\u05d0\u05de\u05e5 \u05d4\u05e8\u05d2\u05dc\u05d9 \u05e7\u05e0\u05d9\u05d5\u05ea \u05de\u05e7\u05d5\u05d5\u05e0\u05d5\u05ea \u05d1\u05d8\u05d5\u05d7\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05d1\u05d4\u05de\u05e9\u05da, \u05d3\u05d1\u05e8 \u05d4\u05de\u05e6\u05d1\u05d9\u05e2 \u05e2\u05dc \u05db\u05da \u05e9\u05d7\u05d9\u05e0\u05d5\u05da \u05de\u05d1\u05d5\u05e1\u05e1 \u05de\u05e9\u05d7\u05e7 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05d9\u05d5\u05ea \u05db\u05dc\u05d9 \u05e8\u05d1 \u05e2\u05d5\u05e6\u05de\u05d4 \u05d1\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05d0\u05d1\u05d8\u05d7\u05ea \u05e1\u05d9\u05d9\u05d1\u05e8.<\/p>\n<p>\u05d2\u05d9\u05e9\u05d4 \u05d6\u05d5 \u05de\u05e6\u05d9\u05d2\u05d4 \u05d4\u05ea\u05e2\u05e0\u05d9\u05d9\u05e0\u05d5\u05ea \u05d2\u05d5\u05d1\u05e8\u05ea \u05d1-GBL \u05db\u05d3\u05e8\u05da \u05dc\u05dc\u05de\u05d3 \u05e0\u05d5\u05e9\u05d0\u05d9\u05dd \u05de\u05d5\u05e8\u05db\u05d1\u05d9\u05dd. \u05de\u05e9\u05d7\u05e7\u05d9\u05dd \u05d4\u05de\u05db\u05d9\u05dc\u05d9\u05dd \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05ea\u05de\u05e8\u05d9\u05e6\u05d9\u05dd, \u05de\u05e9\u05d5\u05d1 \u05de\u05d9\u05d9\u05d3\u05d9 \u05d5\u05d0\u05ea\u05d2\u05e8\u05d9\u05dd \u05de\u05d1\u05d5\u05e1\u05e1\u05d9 \u05d6\u05de\u05df \u05e2\u05d5\u05d6\u05e8\u05d9\u05dd \u05dc\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05dc\u05d0 \u05e8\u05e7 \u05dc\u05dc\u05de\u05d5\u05d3 \u05d0\u05dc\u05d0 \u05d2\u05dd \u05dc\u05d6\u05db\u05d5\u05e8 \u05de\u05d9\u05d3\u05e2 \u05d7\u05d9\u05d5\u05e0\u05d9. \u05db\u05db\u05dc \u05e9\u05d2\u05d5\u05e4\u05d9\u05dd \u05e8\u05d2\u05d5\u05dc\u05d8\u05d5\u05e8\u05d9\u05d9\u05dd \u05d3\u05d5\u05d7\u05e4\u05d9\u05dd \u05dc\u05de\u05e2\u05d5\u05e8\u05d1\u05d5\u05ea \u05e6\u05e8\u05db\u05e0\u05d9\u05ea \u05e4\u05e2\u05d9\u05dc\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05d1\u05de\u05e0\u05d9\u05e2\u05ea \u05d4\u05d5\u05e0\u05d0\u05d5\u05ea, \u05de\u05d7\u05e7\u05e8 \u05d6\u05d4 \u05de\u05e6\u05d1\u05d9\u05e2 \u05e2\u05dc \u05d0\u05dc\u05d8\u05e8\u05e0\u05d8\u05d9\u05d1\u05d4 \u05de\u05d1\u05d8\u05d9\u05d7\u05d4 \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05de\u05e1\u05d5\u05e8\u05ea\u05d9\u05d9\u05dd \u05e9\u05dc \u05de\u05d5\u05d3\u05e2\u05d5\u05ea, \u05d0\u05e9\u05e8 \u05dc\u05e2\u05ea\u05d9\u05dd \u05e7\u05e8\u05d5\u05d1\u05d5\u05ea \u05de\u05ea\u05e7\u05e9\u05d9\u05dd \u05dc\u05dc\u05db\u05d5\u05d3 \u05d0\u05ea \u05d4\u05e7\u05e9\u05e8 \u05d4\u05e6\u05d9\u05d1\u05d5\u05e8\u05d9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05db\u05db\u05dc \u05e9\u05db\u05de\u05d5\u05ea \u05d4\u05d4\u05d5\u05e0\u05d0\u05d5\u05ea \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05de\u05de\u05e9\u05d9\u05db\u05d4 \u05dc\u05e2\u05dc\u05d5\u05ea, \u05de\u05e6\u05d9\u05d0\u05ea \u05d3\u05e8\u05db\u05d9\u05dd \u05d9\u05e2\u05d9\u05dc\u05d5\u05ea \u05dc\u05d7\u05e0\u05da \u05d0\u05e0\u05e9\u05d9\u05dd \u05db\u05d9\u05e6\u05d3 \u05dc\u05d4\u05ea\u05d7\u05de\u05e7 \u05de\u05d4\u05df \u05d4\u05d9\u05d0 \u05d7\u05e9\u05d5\u05d1\u05d4 \u05de\u05d0\u05d9 \u05e4\u05e2\u05dd. \u05de\u05d7\u05e7\u05e8 \u05e4\u05d9\u05d9\u05dc\u05d5\u05d8 \u05e9\u05e0\u05e2\u05e8\u05da \u05dc\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05d1\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05dc\u05e0\u05e7\u05e1\u05d8\u05e8 \u05d4\u05e8\u05d0\u05d4 \u05d0\u05ea \u05d4\u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc \u05e9\u05dc \u05dc\u05de\u05d9\u05d3\u05d4 \u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05de\u05e9\u05d7\u05e7 (GBL) \u05dc\u05dc\u05de\u05d3 \u05de\u05d1\u05d5\u05d2\u05e8\u05d9\u05dd \u05db\u05d9\u05e6\u05d3 \u05dc\u05d6\u05d4\u05d5\u05ea \u05d5\u05dc\u05d4\u05d9\u05de\u05e0\u05e2 \u05de\u05d4\u05d5\u05e0\u05d0\u05d4 \u05de\u05e7\u05d5\u05d5\u05e0\u05ea &#8211; \u05e9\u05d9\u05d8\u05d4 \u05e9\u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea \u05d9\u05e2\u05d9\u05dc\u05d4 \u05de\u05d0\u05d5\u05d3 \u05dc\u05d4\u05e2\u05dc\u05d0\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05d0\u05d1\u05d8\u05d7\u05ea \u05e1\u05d9\u05d9\u05d1\u05e8. \u05d4\u05de\u05d7\u05e7\u05e8 \u05d1\u05d7\u05df \u05d0\u05ea \u05d4\u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05d5\u05ea \u05e9\u05dc \u05de\u05e9\u05d7\u05e7 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