{"id":129823,"date":"2025-06-19T11:00:02","date_gmt":"2025-06-19T08:00:02","guid":{"rendered":"https:\/\/i-hls.com\/?p=129823"},"modified":"2025-06-19T11:00:02","modified_gmt":"2025-06-19T08:00:02","slug":"%d7%9e%d7%97%d7%a7%d7%a8-%d7%9e%d7%92%d7%9c%d7%94-%d7%9b%d7%99%d7%a6%d7%93-%d7%a4%d7%9c%d7%98%d7%a4%d7%95%d7%a8%d7%9e%d7%95%d7%aa-%d7%91%d7%99%d7%a0%d7%94-%d7%9e%d7%9c%d7%90%d7%9b%d7%95%d7%aa%d7%99","status":"publish","type":"post","link":"https:\/\/i-hls.com\/he\/archives\/129823","title":{"rendered":"\u05de\u05d7\u05e7\u05e8 \u05de\u05d2\u05dc\u05d4 \u05db\u05d9\u05e6\u05d3 \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05d1\u05d5\u05d7\u05e8\u05d5\u05ea \u05e2\u05dc \u05d0\u05d9\u05d6\u05d4 \u05de\u05e7\u05d5\u05e8 \u05dc\u05d4\u05ea\u05d1\u05e1\u05e1"},"content":{"rendered":"<p>\u05db\u05db\u05dc \u05e9\u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 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\u05e2\u05d3 \u05d9\u05d5\u05e0\u05d9 2025 \u05e9\u05d5\u05e4\u05da \u05d0\u05d5\u05e8 \u05e2\u05dc \u05d4\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d5\u05ea \u05d4\u05d9\u05d9\u05d7\u05d5\u05d3\u05d9\u05d5\u05ea \u05e9\u05d1\u05d4\u05df \u05de\u05e9\u05ea\u05de\u05e9\u05d5\u05ea \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05db\u05de\u05d5 ChatGPT, Google AI Overviews, \u05d5-Perplexity \u2013 \u05db\u05d0\u05e9\u05e8 \u05db\u05dc \u05d0\u05d7\u05ea \u05de\u05e9\u05ea\u05de\u05e9\u05ea \u05d1\u05e9\u05d9\u05d8\u05d4 \u05d0\u05d7\u05e8\u05ea \u05dc\u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d9\u05d3\u05e2 \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8.<\/p>\n<p>\u05e2\u05dc \u05e4\u05d9 \u05d4\u05de\u05d7\u05e7\u05e8, \u05e9\u05e0\u05e2\u05e8\u05da \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d7\u05d1\u05e8\u05ea Profound, ChatGPT \u05e9\u05dc OpenAI \u05de\u05e1\u05ea\u05de\u05da \u05d1\u05de\u05d9\u05d3\u05d4 \u05e8\u05d1\u05d4 \u05e2\u05dc \u05d5\u05d9\u05e7\u05d9\u05e4\u05d3\u05d9\u05d4, \u05d4\u05de\u05d4\u05d5\u05d5\u05d4 \u05db\u05de\u05e2\u05d8 48% \u05d1\u05e2\u05e9\u05e8\u05ea \u05d4\u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d4\u05de\u05e6\u05d5\u05d8\u05d8\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc\u05d4. \u05dc\u05e6\u05d3 \u05d5\u05d9\u05e7\u05d9\u05e4\u05d3\u05d9\u05d4, ChatGPT \u05dc\u05e2\u05ea\u05d9\u05dd \u05e7\u05e8\u05d5\u05d1\u05d5\u05ea \u05de\u05e6\u05d8\u05d8 \u05e2\u05e8\u05d5\u05e6\u05d9 \u05d7\u05d3\u05e9\u05d5\u05ea \u05de\u05e8\u05db\u05d6\u05d9\u05d9\u05dd \u05db\u05de\u05d5 \u05e8\u05d5\u05d9\u05d8\u05e8\u05e1 \u05d5\u05e0\u05d9\u05d5 \u05d9\u05d5\u05e8\u05e7 \u05e4\u05d5\u05e1\u05d8, \u05db\u05de\u05d5 \u05d2\u05dd \u05d0\u05ea\u05e8\u05d9 \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d9\u05dd \u05db\u05de\u05d5 TechRadar \u05d5-G2.<\/p>\n<p>Google AI Overviews, \u05dc\u05e2\u05d5\u05de\u05ea \u05d6\u05d0\u05ea, \u05de\u05e6\u05d9\u05d2\u05d4 \u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05e6\u05d9\u05d8\u05d5\u05d8\u05d9\u05dd \u05de\u05d2\u05d5\u05d5\u05df \u05d9\u05d5\u05ea\u05e8. \u05d4\u05de\u05e7\u05d5\u05e8 \u05d4\u05e2\u05d9\u05e7\u05e8\u05d9 \u05e9\u05dc\u05d4 \u05d4\u05d5\u05d0 \u05e8\u05d3\u05d9\u05d8, \u05d0\u05d1\u05dc \u05d4\u05d5\u05d0 \u05de\u05d4\u05d5\u05d5\u05d4 \u05e8\u05e7 21%, \u05d5\u05d0\u05d7\u05e8\u05d9\u05d5 YouTube \u05d1 -18.8%. \u05d4\u05de\u05d7\u05e7\u05e8 \u05d2\u05dd \u05de\u05e6\u05d9\u05d9\u05df \u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05ea \u05e9\u05dc \u05ea\u05d5\u05db\u05df \u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05d5\u05d0\u05e8\u05d2\u05d5\u05e0\u05d9 \u05de\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05db\u05de\u05d5 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05d5\u05d2\u05e8\u05d8\u05e0\u05e8.<\/p>\n<p>\u05e4\u05e8\u05e4\u05dc\u05e7\u05e1\u05d9\u05d8\u05d9 \u05dc\u05d5\u05e7\u05d7\u05ea \u05d3\u05e8\u05da \u05d0\u05d7\u05e8\u05ea \u05dc\u05d2\u05de\u05e8\u05d9. \u05db\u05de\u05e2\u05d8 \u05de\u05d7\u05e6\u05d9\u05ea (46.7%) \u05de\u05d4\u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d4\u05de\u05e6\u05d5\u05d8\u05d8\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc\u05d4 \u05de\u05d2\u05d9\u05e2\u05d9\u05dd \u05de-Reddit, \u05de\u05d4 \u05e9\u05de\u05e8\u05de\u05d6 \u05e9\u05d4\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d4 \u05e9\u05de\u05d4 \u05de\u05e9\u05e7\u05dc \u05e8\u05d1 \u05e2\u05dc \u05ea\u05d5\u05db\u05df \u05e9\u05e0\u05d5\u05e6\u05e8 \u05e2\u05dc \u05d9\u05d3\u05d9 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d5\u05d3\u05d9\u05d5\u05e0\u05d9\u05dd \u05e7\u05d4\u05d9\u05dc\u05ea\u05d9\u05d9\u05dd \u05d1\u05d6\u05de\u05df \u05d0\u05de\u05ea.<\/p>\n<p>\u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05e2\u05e0\u05d9\u05d9\u05df, \u05d1\u05e2\u05d5\u05d3 \u05e9\u05d5\u05d5\u05d9\u05e7\u05d9\u05e4\u05d3\u05d9\u05d4 \u05d4\u05d9\u05d0 \u05db\u05dc\u05d9 \u05de\u05e8\u05db\u05d6\u05d9 \u05d1\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d5\u05ea \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05e8\u05d1\u05d5\u05ea, \u05d4\u05ea\u05e0\u05d4\u05d2\u05d5\u05ea \u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05d4\u05e9\u05ea\u05e0\u05d5\u05ea. \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05e2\u05d3\u05db\u05e0\u05d9\u05d9\u05dd \u05de-GWI, \u05d7\u05d1\u05e8\u05ea \u05de\u05d7\u05e7\u05e8 \u05e9\u05d5\u05e7 \u05d1\u05e8\u05d9\u05d8\u05d9\u05ea, \u05de\u05e8\u05d0\u05d9\u05dd \u05db\u05d9 ChatGPT \u05e2\u05e7\u05e4\u05d4 \u05d0\u05ea \u05d5\u05d9\u05e7\u05d9\u05e4\u05d3\u05d9\u05d4 \u05d1\u05ea\u05e2\u05d1\u05d5\u05e8\u05ea \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d9\u05e9\u05d9\u05e8\u05d4 &#8211; \u05d0\u05d9\u05e0\u05d3\u05d9\u05e7\u05e6\u05d9\u05d4 \u05dc\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05db\u05dc\u05d9 \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05d4\u05d5\u05e4\u05db\u05d9\u05dd \u05dc\u05e2\u05e6\u05d9\u05e8\u05d4 \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4 \u05d1\u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d9\u05d3\u05e2 \u05de\u05e7\u05d5\u05d5\u05df.<\/p>\n<p>\u05de\u05d2\u05de\u05d5\u05ea \u05d0\u05dc\u05d4 \u05de\u05d3\u05d2\u05d9\u05e9\u05d5\u05ea \u05e9\u05d9\u05e0\u05d5\u05d9 \u05e2\u05de\u05d5\u05e7 \u05d9\u05d5\u05ea\u05e8 \u05d1\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05de\u05e4\u05e8\u05e9\u05d5\u05ea \u05d5\u05de\u05e2\u05d1\u05d9\u05e8\u05d5\u05ea \u05de\u05d9\u05d3\u05e2. \u05d3\u05e4\u05d5\u05e1\u05d9 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05d4\u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d4\u05de\u05e0\u05d5\u05d2\u05d3\u05d9\u05dd \u05de\u05e6\u05d1\u05d9\u05e2\u05d9\u05dd \u05e2\u05dc \u05db\u05da \u05e9\u05db\u05dc 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\u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05de\u05d1\u05d9\u05e0\u05d9\u05dd \u05e0\u05d5\u05e9\u05d0\u05d9\u05dd, \u05e1\u05d5\u05de\u05db\u05d9\u05dd \u05e2\u05dc \u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05d5\u05de\u05e7\u05d1\u05dc\u05d9\u05dd \u05d4\u05d7\u05dc\u05d8\u05d5\u05ea. \u05d4\u05d1\u05e0\u05ea \u05d4\u05dc\u05d5\u05d2\u05d9\u05e7\u05d4 \u05e9\u05de\u05d0\u05d7\u05d5\u05e8\u05d9 \u05d4\u05ea\u05e4\u05d5\u05e7\u05d5\u05ea \u05e9\u05dc \u05db\u05dc \u05de\u05e2\u05e8\u05db\u05ea \u05d4\u05d5\u05e4\u05db\u05ea \u05dc\u05d4\u05d9\u05d5\u05ea \u05e7\u05e8\u05d9\u05d8\u05d9\u05ea \u05d1\u05d3\u05d9\u05d5\u05e7 \u05db\u05de\u05d5 \u05d4\u05ea\u05e9\u05d5\u05d1\u05d5\u05ea \u05e9\u05d4\u05dd \u05de\u05e1\u05e4\u05e7\u05d9\u05dd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u05db\u05db\u05dc \u05e9\u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d1\u05d9\u05e0\u05d4 \u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05ea \u05de\u05e2\u05e6\u05d1\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05d5\u05d9\u05d5\u05ea\u05e8 \u05d0\u05ea \u05d4\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05e0\u05d9\u05d2\u05e9\u05d9\u05dd \u05dc\u05de\u05d9\u05d3\u05e2, \u05de\u05d7\u05e7\u05e8 \u05d7\u05d3\u05e9 \u05de\u05d2\u05dc\u05d4 \u05d4\u05d1\u05d3\u05dc\u05d9\u05dd \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05e9\u05d1\u05d5 \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05de\u05d5\u05d1\u05d9\u05dc\u05d5\u05ea \u05d0\u05d5\u05e1\u05e4\u05d5\u05ea \u05d5\u05de\u05ea\u05e2\u05d3\u05e4\u05d5\u05ea \u05d0\u05ea \u05d4\u05de\u05e7\u05d5\u05e8\u05d5\u05ea \u05e9\u05dc\u05d4\u05df. \u05e0\u05d9\u05ea\u05d5\u05d7 \u05e9\u05dc \u05d9\u05d5\u05ea\u05e8 \u05de-30 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05e6\u05d9\u05d8\u05d5\u05d8\u05d9\u05dd \u05de\u05d0\u05d5\u05d2\u05d5\u05e1\u05d8 2024 \u05e2\u05d3 \u05d9\u05d5\u05e0\u05d9 2025 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