Video Analytics: Now in The Motor Trade

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The automotive video technology expert company, CitNOW, has given motor professionals enhanced insights into the performance of their personalised video communications with the latest version of its dashboard.

According to fleetpoint.org, the new technology presents detailed video analytics and customer feedback clearly and concisely, so videos created using CitNOW’s app-based technology can be tracked in order to identify top-performing videos and the presenters producing them.

Video analytics are accessible with scaled resolutions of visibility, so senior staff can monitor the video content produced by different departments within the business, as well as content on different sites and junior staff have the appropriate level of access too.

Automotive professionals gain full access to customer video ratings. Of the customers who have provided feedback, 94% have awarded a four or five-star rating. The transparency of the ratings system means dealers can take advantage of positive feedback to boost their CSI scores.

Promoting competition among employees, these insights can help dealers reward high fliers and to provide extra training where needed to maximise customer engagement.

CitNOW chairman, Andrew Howells added: “Video technology continues to transform the way cars are bought and sold and the upgraded CitNOW dashboard will help motor trade professionals make the most of the opportunities video presents”.